SWAG UNIQUE — AI TRANSPARENCY & RESPONSIBLE USE POLICY

Last Updated: August 28, 2026

Swag Unique may use artificial intelligence, automation, and other technology-assisted tools to support certain creative, customer service, marketing, operational, and fulfillment-related activities.

We believe these technologies should be used responsibly, transparently, and with appropriate human oversight. This policy explains how Swag Unique may use AI and the safeguards we apply when doing so.

1. Purpose of This Policy

This policy is intended to:

• Promote transparency regarding our use of artificial intelligence.
• Establish responsible standards for AI-assisted content and workflows.
• Protect customers, creators, employees, contractors, and business partners.
• Reduce risks involving inaccurate information, intellectual property, privacy, discrimination, and misleading content.
• Maintain appropriate human review of important business decisions.

AI tools are intended to assist our team, not replace responsible human judgment.

2. How Swag Unique May Use AI

Swag Unique may use AI-assisted tools in areas including:

Creative & Design Support

AI may assist with:

• Concept development
• Mood boards and visual inspiration
• Preliminary artwork
• Graphic design concepts
• Product mockups
• Backgrounds and promotional imagery
• Photography enhancement
• Marketing layouts
• Copywriting and editing
• Social media content
• Advertising concepts

AI-generated or AI-assisted creative materials may be modified, reviewed, or approved by a human before publication or commercial use.

3. AI in Customer Support

Swag Unique may use AI-powered tools, including chatbots or automated assistants, to help customers with general questions such as:

• Order information
• Shipping policies
• Return procedures
• Product information
• Store policies
• Frequently asked questions

Customers should understand that automated systems may occasionally provide incomplete or inaccurate information.

When appropriate, customers may request assistance from a human representative.

AI-generated customer service responses should not override the official terms, policies, prices, order records, or written agreements maintained by Swag Unique.

4. AI in Marketing & Advertising

AI may help create or optimize:

• Email campaigns
• Website copy
• Social media posts
• Promotional graphics
• Advertisements
• Product descriptions
• Customer segmentation
• Campaign concepts

We aim to ensure that AI-assisted marketing is not intentionally false, deceptive, misleading, or materially inaccurate.

Any pricing, discounts, product specifications, availability, expiration dates, or promotional terms should be verified before publication.

5. AI-Generated Models, Images & Visual Content

Some images appearing on Swag Unique websites, advertisements, social media accounts, promotional materials, or concept presentations may be created or modified using artificial intelligence.

AI-generated individuals, environments, styling, or product presentations may be fictional and may not represent actual customers, employees, models, locations, or real-world events.

Where disclosure is reasonably appropriate, Swag Unique may identify content as:

AI Generated,
AI Assisted,
Digitally Created, or
For Illustrative Purposes Only.

AI-generated imagery should not be used in a manner intended to falsely imply that a fictional individual endorsed Swag Unique or personally used a product.

6. Product Representation

AI-generated or digitally enhanced imagery may sometimes be used to illustrate clothing, accessories, concepts, or styling ideas.

Actual products may vary in:

• Color
• Fit
• Texture
• Material appearance
• Size
• Proportion
• Packaging
• Minor design details

Customers should rely on official product descriptions, measurements, specifications, and available photographs when making purchasing decisions.

Swag Unique will make reasonable efforts to avoid using AI-generated visuals in a manner that materially misrepresents the product being sold.

7. Human Oversight

Swag Unique maintains human responsibility for business decisions.

Whenever reasonably appropriate, AI-assisted outputs should be reviewed before being relied upon for:

• Legal or regulatory communications
• Financial decisions
• Customer disputes
• Refund decisions
• Intellectual property decisions
• Public statements
• Employment-related decisions
• Contractual commitments
• Safety-related communications

AI output should be treated as supportive information rather than an independent legal, financial, or professional decision-maker.

8. Intellectual Property

Swag Unique seeks to use AI responsibly and avoid knowingly infringing the intellectual property rights of others.

Employees, contractors, and creators should not knowingly instruct AI systems to reproduce protected logos, trademarks, copyrighted artwork, recognizable commercial designs, or other proprietary materials without appropriate authorization.

AI-assisted content should be reviewed for potential intellectual property concerns before commercial publication when reasonably necessary.

Swag Unique does not claim ownership of third-party intellectual property that may appear in AI-generated outputs.

9. Use of Customer Information

Swag Unique will handle personal information in accordance with its Privacy Policy and applicable law.

Employees and contractors should avoid entering sensitive customer information into public or third-party AI systems unless the system has been specifically approved for that use.

Sensitive information may include:

• Passwords
• Payment card information
• Government identification numbers
• Private account credentials
• Confidential business information
• Sensitive personal information
• Information that Swag Unique is contractually required to protect

AI systems should only receive the minimum information reasonably necessary to perform an approved business function.

10. Automated Decision-Making

Swag Unique does not intend to rely solely on AI to make significant decisions that materially affect a customer's legal rights or access to services unless permitted by applicable law and appropriate safeguards are implemented.

Where applicable, human review may be available for significant automated decisions.

11. Accuracy & Verification

Artificial intelligence systems can produce inaccurate, incomplete, outdated, or misleading information.

For this reason, AI-generated information should not automatically be treated as verified fact.

Swag Unique team members are expected to independently verify material information before it is used in customer communications, product descriptions, legal documents, financial materials, advertising claims, or other high-impact business activities.

12. Bias & Fair Treatment

Swag Unique seeks to prevent AI systems from being used in ways that unlawfully discriminate against individuals.

AI tools should not be intentionally used to make discriminatory decisions based on legally protected characteristics.

If we identify potentially biased, discriminatory, or inappropriate AI output, we may modify, reject, investigate, or discontinue its use.

13. Deepfakes, Impersonation & Misleading Media

Swag Unique does not authorize the use of AI to intentionally create deceptive impersonations of real individuals without appropriate permission.

AI should not be used to falsely represent that:

• A person endorsed Swag Unique.
• A celebrity or influencer participated in a campaign.
• A customer provided a testimonial.
• An employee made a statement.
• A real-world event occurred when it did not.

Synthetic voice, video, or likeness content should receive additional review before public distribution.

14. Third-Party AI Providers

Swag Unique may use third-party software providers that incorporate AI or machine-learning technology.

Those providers may operate under their own:

• Privacy policies
• Terms of service
• Data retention practices
• Security procedures
• Intellectual property terms

Swag Unique may review third-party providers before adopting them for material business operations, but we cannot guarantee the operation or availability of third-party systems.

15. Internal AI Use Standards

Employees, contractors, agencies, and authorized business partners using AI on behalf of Swag Unique should:

• Use approved tools where required.
• Protect confidential information.
• Review outputs before publication.
• Verify important factual claims.
• Avoid knowingly infringing intellectual property.
• Avoid deceptive or discriminatory content.
• Maintain appropriate records when required.
• Escalate legal, privacy, security, or reputational concerns.
• Avoid representing unverified AI output as confirmed fact.

Human accountability remains with the individual or team responsible for approving the final work.

16. AI in Order & Delivery Workflows

Automation or AI may assist with:

• Order routing
• Inventory notifications
• Shipping communications
• Estimated delivery updates
• Fraud screening
• Customer notifications
• Logistics support
• Customer service prioritization

Delivery estimates generated through automated systems remain estimates and may be affected by shipping carriers, weather, inventory availability, address issues, technical failures, and other circumstances outside our control.

Official carrier information and order records control in the event of conflicting information.

17. Customer Responsibility

Customers should not rely on AI-generated customer service responses for legal, financial, tax, medical, or other professional advice.

Customers are responsible for reviewing applicable product information, policies, order confirmations, and transaction details before making purchasing decisions.

18. Reporting AI-Related Concerns

Customers, creators, partners, or members of the public who believe Swag Unique content involves:

• Misleading AI-generated material
• Unauthorized use of a likeness
• Copyright or trademark concerns
• Privacy concerns
• Incorrect automated information
• Discriminatory or harmful AI output

may contact Swag Unique and request review.

Please include enough information for us to identify the relevant content or transaction.

19. No Guarantee of AI Accuracy

To the maximum extent permitted by law, Swag Unique makes no guarantee that AI-assisted tools will always produce complete, accurate, error-free, or uninterrupted results.

Where AI output conflicts with an official Swag Unique policy, contract, order record, invoice, or written communication from an authorized representative, the official record will control.

20. Changes to This Policy

Artificial intelligence technologies and related laws continue to evolve.

Swag Unique may update this AI Transparency & Responsible Use Policy periodically to reflect changes in technology, business practices, industry standards, or legal requirements.

The updated effective date will be posted at the top of this page.

 

© 2026 Swag Unique. All Rights Reserved.

Important Legal Notice

This policy is intended as a general transparency and internal governance framework. It does not constitute legal advice and does not guarantee compliance with every federal, state, international, industry-specific, privacy, advertising, intellectual-property, or artificial-intelligence law.

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